Adidas recorded many other critical achievements in too. Adidas employed 56, people worldwide in There is economic uncertainty in some important markets including Russia which is affecting financial performance.
Upon disagreement between them, the company split, creating the two widely known sporting brands, Adidas and Puma. Increase in demand for athleisure products: Collaboration with celebrities and fashion designers is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.
Accounting Analysis of Nike and Adidas Introduction The aim of this paper is to briefly cover a comparative accounting analysis of two major sport wears manufacturers in the world, Nike and Adidas.
In the recent years Adidas has revamped its marketing strategy and focused it on the metropolitan cities where most of its target market lives. In the North Americas, Greater China and Japan its performance has already been great in the first quarter of Puma, also another leading sporting brand in the world, has a long-term mission of becoming the most desirable sport lifestyle company in the world.
Apart from revamping its marketing strategy, the brand has retained its focus on product innovation and some other key areas of business. Tough competition from Nike resulting in customer retention related pressure: Adidas is doing well in greater China; it must also focus on India and other emerging markets for sharper growth.
Product and design innovation: However, during the fiscal yearNike lost its efficiency and the proportion of Cost of Goods Sold as a percentage of Sales increased. Reduce dependence on suppliers by focusing on back ward integration. Moreover currency fluctuations and a stronger dollar too threaten profits.
Adidas has focused on product and design innovation. While for the same periods, Adidas reported an annual figure of Earnings and growth have caught momentum during the recent years at both Adidas and Reebok. The brand has used partnerships and sponsorships for long for marketing purposes.
InAdidas had a great start where its major brands Adidas and Reebok posted double digit sales across key markets. Overall, was a quite successful year for Adidas and opened on a strong and favorable note.
The brand would have to continue to focus on its marketing and product innovation to stay competitive.
After adjusting for the differentiation in currencies, it can be easily visualized that Adidas was more than successful in increasing its annual sales figure during the year The fiscal year truncates for Nike at May 31st, while for the Adidas the end of the year is marked at December 31st.
Here is a brief SWOT analysis highlighting its strengths, weaknesses, opportunities and threats.The statistic shows a revenue comparison of the sporting goods companies Nike, Adidas and Puma from to Inthe Adidas Group generated billion euros in.
A further analysis was also conducted by comparing the company’s performance with that of another suitable market competitor: Adidas AG.
This analysis was conducted based on a comparison of the financial ratios of both companies for the period ended 31st December Financial reporting quality relates to the accuracy with which Nike Inc.'s reported financial statements reflect its operating performance and to their usefulness for forecasting future cash flows.
Aggregate accruals deriving measures of the accrual component of Nike Inc.'s earnings. Comparative Analysis of Brand Performance and Financial Gains a Case Study of Nike, Adidas and Puma - Free download as PDF File .pdf), Text File .txt) or read online for free.
Digital marketing is a term for interactive marketing using digital techniques. Sep 12, · Puma SE engages in the design, manufacture, sale, and distribution of sports lifestyle products which include footwear, apparels and accessories.
Its brands include puma, cobra golf and tretorn. SWOT analysis of Adidas. Some strategic changes during the recent years have helped Adidas find faster growth. Apart from revamping its marketing strategy, the brand has retained its focus on product innovation and some other key areas of business.Download