Intensity of competitive rivalry marketing essay

Ability to Leave The ease with which companies can exit an industry also affects competitive intensity. The company specializes primarily in manufacturing of imaging and optical products.

This means current providers work to enhance loyalty and competitors work hard to steal customers.

The harder it is for companies to differentiate themselves, the more intensely companies have to market and sell and compete to capture customers for their solutions that have similar substitutes.

The invention of cars, cellphones and personal computers are examples of innovations with wide-ranging impact. High Pressure to Grow: Are competitors diverse in their operations and strategies?

What Determines the Level of Competitive Intensity in an Industry?

Each new product development is met and matched by competitors so that products by Nikon and Canon have little or no difference in their quality and features.

A highly competitive market may end up being detrimental to all companies involved, with lower profit margins and less ability to decide price points. In extreme cases, these innovations may lead to changes in society and lifestyles. And, the more limited the market available, the more intensely those companies have to compete.

If the competition ends up being based on price, it can become very unstable and affect profit margins. This may result in overcapacity of products and price cutting to make sure products do not remain unsold. Forms of Industry Rivalry The competitive pressure in an industry may manifest itself through a number of different tactics.

Digital Camera Market The company has manufactured and sold digital cameras since In his model, Porter discussed factors that impact the number of companies that compete within an industry. Porter does indicate that diversity among providers with regard to the makeup of their companies and strategies can lead to more rivalry.

Competition allows consumers a variety of choices in who provides the product or service that they are interested in.

There is slow growth and high exit barriers. With the remaining market for compact cameras, there is little scope for brand loyalty as customers are focused on best value and quality for their money. Economic Growth Competition also drives economic growth.

Potential Benefits of Competitive Markets A competitive market offers many potential benefits including lower prices, economic growth, incentive to keep costs of production low, technological improvements and advancements, product variety, innovation, quality improvements, and the availability of more information allowing for more informed choices by consumers.Porter’s intensity of rivalry in an industry affects the competitive environment and influences the ability of existing firms to achieve profitability.

For example, high intensity of rivalry means competitors are aggressively targeting each other’s markets and aggressively pricing products.

For the intensity of competitive rivalry, the threat from internal rivals is high. To be exact, at the beginning of the competition, each company had the same level resources and capabilities.

No one can exist to the market until the end of the simulation.

Competitive Rivalry | Porter’s Five Forces Model

Industry rivalry usually takes the form of jockeying for position using various tactics (for example, price competition, advertising battles, product introductions). This rivalry tends to increase in intensity when companies either feel competitive pressure or see an opportunity to improve their.

Competitive strategy is the narrower portion of business strategy dealing with a company's competitive approaches for achieving market success, its offensive moves to secure a competitive edge over rival firms, and its defensive. When there are many players operate about the same size, they will probably have to compete for the same resources such as market.

In this article we will look at 1) an introduction to competitive rivalry, 2) the factors determining competitive rivalry, 3) analyzing the intensity of rivalry, 4) the consumer benefits of competitive rivalry, 5) the challenges and opportunities for companies in a competitive market, and 6) an example of Canon Inc.

Intensity of competitive rivalry marketing essay
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