And also on other music stations including their competitor Saavn. All par for the course in the media world in India. Our mandate was to change the perception among the immediate catchment area that Mall Of India was too pricey.
Gaana Bawling Baby Gaana. They were going through a rather trying internal crisis - lack of communication, mistrust and low morale. Basically, high street fashion on the cheap.
This was back in the day when India was a quasi-Socialist state. We were responsible for the logo design and online branding, as well as management for their social handles.
RESULTS The highly relevant, highly engaging campaign on Twitter garnered an immense response from our users, gaining a massive 18, followers on the page within the first month of Nando s background existence.
It was designed to work at two levels. But working on a financial category is always difficult. With a distinctive design and copy strategy, we turned their Facebook page into an engaging, fashion-first property reaching out to their exact target audience. It was a year that was an emotional powder keg for India.
The video has 15 million hits and counting. Our role was that of a problem solver. The big push was to educate and hook new consumers who are not aware of Nespresso-style coffee but are attuned to it.
Today that number has more than doubled. They were looking at establishing themselves as a one-stop destination for both professional and casual gamers in India. Hard to measure the success of this campaign since the client is cagey about numbers.
Idea So for this campaign we decided to look at young love. They manufacture and market Philip Morris brands like Marlboro in India. We went through a rigorous process befere we finalised the main leads - both of whom were already stars in their own right.
Somehow we even managed to have some fun. Even if it was for a standard lingerie catalogue with lines highlighting product features, we ensured that the subjects showcased the vulnerable, beautiful and sensual aspects of modern women. Well over a products.
To elaborate, the first signs of true love happen when you discover a common interest. Solution The newly designed Typhoo range is modern and simple, with a delicate colour treatment that pulls the line into a consistent brand presence and evokes a high-end feel.
On iOS it was the 3rd most popular app across categories. Included in the turnkey process are the following services: They came to us with a design brief - revamp their advertising, create a design language that allowed them to create impactful internet friendly promos that made them look like a top international player.
Personal Attributes The franchisee needs to be an energetic self-starter with a professional approach to business. Finally, we got what we set out to achieve. One of the largest areas of focus for us is the launch and sustenance campaign for Amazon Now, a brand new product from Amazon in the highly competitive hyperlocal space.
Our brief in fact was to find someone like the young Rishi Kapoor in Bobby. But not just the initial attraction bit. Typhoo Packaging Redesign A comprehensive packaging and rebranding exercise for an iconic British brand of tea, keeping Indian consumers in mind.
When we won this business we approached this lingerie without thinking of the lingerie itself but rather the person wearing it. Nova Play Nova Play is a startup in the gaming space. He must be able to model the characteristics of a true Nandocas.
We won the pitch in their second month of operation and rolled back the years to create a series of long copy ads. Since travel deals were usually last minute, these creatives are generally created in-house within minutes.
It was a situation where the product worked its way in seamlessly and went on to create the fuzzy, feel-good vibe that we all like to be part of, come festival time.Ananda In The Himalayas is one of the world's best known spas.
It is a unique combination of spirituality and luxe. M&C Saatchi have handled the creative duties of this brand for over a decade and during this period the brand has been ranked the World's No.
1 Luxury Spa in the Conde Nast Rankings nine years running. Restaurant Location and Set-up. Our Property team evaluate all potential sites and only upon full and final approval of the site in terms of this process is a sanction granted to pursue the establishment of a Nando's restaurant at that location.Download